Replify: Positioning for growth. Digital marketing strategy and website design
Replify is a leader in WAN Optimisation solutions to accelerate applications over wide area and mobile connections without the need for expensive hardware. Bayberry was asked to assist Replify with the...
View ArticleAccuris: Demand Generation for a new Mobile Telecoms Product
Accuris provides roaming inter-working and convergence solutions for mobile devices to the world’s largest mobile network operators. Bayberry helped Accuris to launch a new ‘data off-load‘ product and...
View ArticleThe Promise of Marketing Accountability
Linking marketing activity to bottom line results has always been problematic for B2B marketers. The return from tradeshows, adverts in trade magazines, brochures, and breakfast seminars, is...
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Marketing Accountability and the new CMO
In our last post on marketing accountability, we looked at how digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or...
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Briefing: Digital Marketing Accountability and the new CMO
This article reviews the concept of Marketing Accountability and it’s impact on the role Chief Marketing Officers. In it, we describe how the new world of digital marketing is giving marketing teams...
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3 Really Useful Social Media Infographics
We thought we’d share with you three of the most useful social media marketing infographics we’ve come across so far this year. What makes them stand out is that they’re usable as reference tools for...
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Briefing: Marketing Your Credit Union for Success
Consumers are becoming more savy and more demanding of their financial services providers. They are now less inclined to give unswerving loyalty to a single provider. This presents both opportunities...
View ArticleVideo: Daily Banking at St. Paul’s Garda Credit Union
We’ve been helping one of our financial institution clients to reposition itself as a primary source of banking for its customers. St. Paul’s Garda Credit Union is seeking to expand its transactional...
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Why changing B2B buyer behaviour calls for Content Marketing
In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent...
View ArticleVideo: Social Media Interview with Caroline Ryan, Elite Cyclist
We were lucky enough to meet Caroline Ryan, an Irish elite cyclist recently. We made a short video interview (as a small part of a social media marketing campaign we”re running for a financial services...
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